First Impressions are lasting ones
Customers form instant impressions from the moment they walk in. A messy and disorganized business can leave a bad impression.
If you are a food establishment, the cleanliness of your location is the primary way in which your customer makes their impression. Even if they can’t see the kitchen, a messy dining area or unkempt restroom can set the stage for complete dissatisfaction. In fact, many have walked out of a restaurant based on the cleanliness of the restroom.
Making sure your location is up to a general standard, at minimum, is important to your customer and to your business. When a customer sees the establishment is busy or under renovations, they are more understanding of the ‘disorderly’ chaos they see. Yet, if they enter to see a group of employees chit chatting when tables need to be cleared, the floors need cleaning or a customer awaiting their bill, it sets a really bad stage for business failure.
There are reasons why those businesses who are booming are growing so well. They understand that customer service, cleanliness, and friendly staff make the experience one to return to.
Those companies who have failed typically miss one or more of these criteria and eventually lose customers. In order to ensure the ultimate customer experience, be sure to address their satisfaction from start to finish.