When selecting your team, you want to ensure you are promoting your ideals through the right people. Having a person who is not approachable, doesn’t “look the part”, is rude or sarcastic, doesn’t smile, or is generally incompetent will hurt your business.
There are skills and attributes to consider when contracting staff:
- Congenial and fun personality – an outgoing individual who appears confident and possesses a polite demeanor gives the customer a feeling of comfort. If a customer is comfortable with the agent they are speaking with, they are more apt to stay and return producing the sales you are looking for.
- An aptitude for managing difficult situations is a good thing. If your employee takes everything to heart, it may be hard to keep that employee feeling comfortable, and this may reflect on the customer.
- A knack for presenting merchandise that will help your customer, takes a great person. Customers want people who are knowledgeable and can ensure they will get the item they need.
- A strong team player is a good quality in an employee. If your employee cannot work well with others it will be hard on everyone, including the customer.
Consider who you’re contracting as they represent you and your brand. They’ll help create repeat customers and lifelong referrals.